Rebrand project - Gym and personal trainer
Tommy Delaney Fitness had been in business over 10 years and the owner was looking to grow the business and move away from the generic original logo which he didn't feel represented his brand.
THE PROCESS
I met with Tommy to get an in-depth understanding of his business and what he felt was wrong with his current visual identity. The original brand had been done for Tommy on start-up and he'd never really had an affection for it, but he was looking to keep the existing colour palette of black, red and white, and the typeface, to keep it in the family with another kickboxing business he runs. Under these clear parameters, I worked on 3 Stylescapes to align our thinking and get Tommy to a brand he could be proud of.
With a clear visual direction in place, I developed options, we agreed on one and I build a system, assets and a brand guidline book for future use - covering brand archetypes, tone of voice, photography style, colour palette and illustrations - and loaded onto user-friendly site Canva for Tommy to manage independently after this phase of the project completed.
