Skilly.ie Website Redesign: Strategy-Driven Digital Overhaul
Client: Skilly – Learning & Reskilling Platform
Role: Creative Consultant | UX Strategist | Visual Designer
Role: Creative Consultant | UX Strategist | Visual Designer
Overview:
Skilly is an Irish edtech startup focused on upskilling employees and students through an interactive, digital-first platform. After launching shortly before the 2020 pandemic, the business had to pivot fast, shifting from a singular training product to a broader learning ecosystem. To reflect this evolution, I was brought in to lead a full-scale website redesign that clarified Skilly’s value proposition, repositioned its brand for B2B and B2C markets, and dramatically improved user experience.
Skilly is an Irish edtech startup focused on upskilling employees and students through an interactive, digital-first platform. After launching shortly before the 2020 pandemic, the business had to pivot fast, shifting from a singular training product to a broader learning ecosystem. To reflect this evolution, I was brought in to lead a full-scale website redesign that clarified Skilly’s value proposition, repositioned its brand for B2B and B2C markets, and dramatically improved user experience.
Approach & Process:
With a prior relationship through brand development, I was re-engaged to audit the live site and consult on a phased redesign. I worked hands-on across strategy, UX and design, guiding the founder through the process of repositioning the business online.
With a prior relationship through brand development, I was re-engaged to audit the live site and consult on a phased redesign. I worked hands-on across strategy, UX and design, guiding the founder through the process of repositioning the business online.
Key phases included:
Discovery & Consultation: Deep-dive sessions with the founder to unpack new business goals and user needs
Competitor & UX Audit: Market positioning review, plus a site-wide UX and content audit
Web Architecture & Wireframing: Clear site map and user flows to streamline conversion paths
Brand Refresh & Visual Design: New layout, typography, and design system to support emerging product offerings
Copywriting & Content Strategy: Refocused messaging to speak to dual B2B and B2C audiences
Developer Collaboration: I worked closely with Skilly’s developer, aligning mockups with custom-coded execution
QA & Iteration: Hands-on quality control of the live build, with agile revisions to meet changing scope
Current website audit and development of web flow diagrams
Deliverables:
Site audit and insight report
UX wireframes and user journey mapping
High-fidelity UI mockups and asset recreation
Web copywriting and tone-of-voice alignment
Full handoff and developer liaison
Visual QA and final pre-launch adjustments
Impact:
The redesign gave Skilly clarity, confidence, and a scalable digital platform. With a refined product story and targeted structure, the site now serves both enterprise clients and individual learners, supporting growth into new markets.
The redesign gave Skilly clarity, confidence, and a scalable digital platform. With a refined product story and targeted structure, the site now serves both enterprise clients and individual learners, supporting growth into new markets.
Hi-fidelity mockups
As the process continued, I also completed quality checks on the translation of mock-ups to live site and made adjustments where necessary to fit the code requirements, and also changing demands. Initial conversation to a relaunched website was a 2-month process. The work was a continuation from a branding project and led to a 4 year working relationship.