Sarah's Self-Care
Branding for a new client product
Sarah Heffernan is a kinesiologist by trade, during the lockdown in Ireland, she developed an idea to help people manage their self-care better at home and so the prototype Wellness Box was created. I was the lucky recipient of one and about a month later, I reached out to Sarah to offer branding to further elevate this great product.
This began a journey developing a sub-brand under Sarah's kinesiology practise, and blossomed into additional items, mini-packs and the Grief Journey.
The Process
Lots of sketching, I prefer to start on paper before jumping to a tablet or laptop.
Once the self-care badge was developed, we worked on ways to apply that brand across the box contents. print and merchandise, in a cost effective way for a low-volume startup.
I worked closely with Sarah all along, as this was an intensely personal project and it needed to reflect her intentions and speak to its target market, those seeking wellness in a discrete way, at an entry level.
Contents included booklets, leaflets, thank you cards and a 'remember' card with special messages for the recipient. Apart from the brand badge, I also developed a suite of custom illustrations on a wellness theme for use on social media and future
