Poster Design and Instagram takeover
PAC01: A Bold Cultural Debut in Small-Town Ireland
Client: Portarlington Art Collective
Role: Creative Lead | Brand Designer | Social Media Manager
Role: Creative Lead | Brand Designer | Social Media Manager
Overview:
In winter 2023, a newly formed arts group in my hometown of Portarlington launched its first public event: PAC01, a three-day celebration of local creative talent. The Collective needed a strong, standout brand to set the tone — one that would reflect the diversity of its members, steer clear of clichéd Christmas visuals, and signal a bold new cultural voice for the town.
In winter 2023, a newly formed arts group in my hometown of Portarlington launched its first public event: PAC01, a three-day celebration of local creative talent. The Collective needed a strong, standout brand to set the tone — one that would reflect the diversity of its members, steer clear of clichéd Christmas visuals, and signal a bold new cultural voice for the town.
Creative Approach:
Tasked with developing an identity for PAC01, I leaned into the group’s reference points - like pop-art posters, grunge textures, and bold typographic treatments - while pushing for a visual language that was festive without being traditional. The solution combined saturated colour-blocks with stylised, colour-treated images of iconic local buildings to create a sense of place with personality.
Tasked with developing an identity for PAC01, I leaned into the group’s reference points - like pop-art posters, grunge textures, and bold typographic treatments - while pushing for a visual language that was festive without being traditional. The solution combined saturated colour-blocks with stylised, colour-treated images of iconic local buildings to create a sense of place with personality.
We intentionally avoided conventional "arts fest" tropes and built something rooted in the community’s energy and vision.
Design concepts for PAC01 event
Deliverables:
Strategic event identity with flexibility for future PAC events
Visual system including logo lockups, poster artwork, and digital templates
Feature artist templates for Instagram Stories, Reels, and promotional posts
Full social media campaign management (pre-event, live coverage, and post-event wrap-up)
Print production for large-scale outdoor signage and shop window posters
Copywriting for event materials and digital channels
Stakeholder coordination(managing multiple sponsor logos and messaging across assets)
Impact:
The event branding helped cement PAC01’s presence as a serious new player in the region’s creative landscape. The design system gave the group cohesion and polish across both physical and digital channels — while the social media takeover and visual rollout increased engagement, raised awareness, and built momentum for future events.
The event branding helped cement PAC01’s presence as a serious new player in the region’s creative landscape. The design system gave the group cohesion and polish across both physical and digital channels — while the social media takeover and visual rollout increased engagement, raised awareness, and built momentum for future events.
Thank you!