Logo mark and swing tag/book mark prototype
My Brat Bhride: Giving Ancient Heritage a Modern Voice
Client: Offaly County Council & Creative Ireland (via Portarlington Arts Collective)
Role: Brand Identity Lead | Visual Designer | Creative Consultant
Role: Brand Identity Lead | Visual Designer | Creative Consultant
Overview:
Commissioned as part of a Creative Ireland initiative, My Brat Bhride was a cultural project to revive the tradition of Brigid’s protective cloak, reimagined through community-led art and sustainable design. Working with diverse community groups, the project centred on upcycling scarves with hand-sewn spiral motifs and sacred symbols, to be shared and showcased at Forest Fest in Emo.
Commissioned as part of a Creative Ireland initiative, My Brat Bhride was a cultural project to revive the tradition of Brigid’s protective cloak, reimagined through community-led art and sustainable design. Working with diverse community groups, the project centred on upcycling scarves with hand-sewn spiral motifs and sacred symbols, to be shared and showcased at Forest Fest in Emo.
Creative Approach:
I led the development of the brand identity, from concept to execution, building a visual system rooted in Celtic folklore, Brigid’s mythologies, and ancient symbology. Working collaboratively with the group, I facilitated design workshops to ensure co-ownership of the visual language, refining early sketches into a flexible identity system. The final mark, inspired by the Brigid spiral and lowercase ‘b’, was extended into illustrations and festival materials.
I led the development of the brand identity, from concept to execution, building a visual system rooted in Celtic folklore, Brigid’s mythologies, and ancient symbology. Working collaboratively with the group, I facilitated design workshops to ensure co-ownership of the visual language, refining early sketches into a flexible identity system. The final mark, inspired by the Brigid spiral and lowercase ‘b’, was extended into illustrations and festival materials.
Low-fi sketches for logo mark development
Deliverables:
Strategic brand identity and visual system
Custom logo mark, colour palette, typography and illustration set
Social media startup kit (Canva templates, tone of voice, copy)
Sustainable production of wooden swing tags and branded bookmarks
Festival-ready promotional materials (bags, signage, tags, and story cards)
Custom lino print for packaging and promotion
Social media management during Forest Fest rollout
Impact:
The identity helped elevate a grassroots heritage project into a recognisable, festival-ready initiative. The tags, bookmarks and social media presence enabled the group to communicate their story more widely and meaningfully, reinforcing the value of local tradition in contemporary community life.
The identity helped elevate a grassroots heritage project into a recognisable, festival-ready initiative. The tags, bookmarks and social media presence enabled the group to communicate their story more widely and meaningfully, reinforcing the value of local tradition in contemporary community life.
Online presence, Instagram profile and Canva brand kit
Arrival of laser-cut wooden brat tags
A designer at work in a much more crafty way than normal on a lino-cut.