Logo mark and swing tag/book mark prototype
Giving an identity to ancient heritage.
This project was for My Brat Bhride, a community project funded by Offaly County Council and Creative Ireland to re-introduce the tradition of Brat Bhrides, the legend of St. Brigid's protective cloak. It combined heritage, creativity and sustainability, with diverse groups in the town coming together to upcycle old scarves and garments, sewing spirals and designs into them.
The Brat Bhride group approached me to develop a brand for their project, to elevate it and help them develop a social media presence and tags to go on their completed scarves. The group were participating in Forest Fest in Emo, as part of the Portarlington Art Collective to bring their brats to a bigger audience.
I worked on organic sketches inspired by the groups themes of old legends, ancient Celtic and pagan traditions including Brigid herself in her many guises.
Low-fi sketches for logo mark development
Branding is a collaboration and a conversation. I refined the initial sketched and worked on colours, fonts and marks with the team, so they could choose what would best represent them.
After some work in the mark to make sure the lowercase 'b' read well, and the spiral was just right. My Brat Bhride was born and moved into many executions. Some of the initial mark ideas got a second chance and were included as illustrations on the swing-tag.
Services provided included
- Brand and visual identity development
- Social media start-up, Canva kit and copywriting
- All graphic design, across digital and print
- Procurement of sustainable wooden Brat tags from a local supplier, custom laser etched with the logo and logotype
- Procurement of swing-tags, that double as bookmarks, to tell the legend of the Brat Bhride printed on recycled kraft card
-Handcut lino print for branding bags
- Social media management for a festival event
Online presence, Instagram profile and Canva brand kit
Arrival of laser-cut wooden brat tags
A designer at work in a much more crafty way than normal on a lino-cut.