Prospectus Layout and sample campaign banner
Dunboyne College of Further Education Branding
Client: LMETB under contract with a print provider
Role: Lead Designer & Brand Consultant
Duration: 3 years (Contracted)
Deliverables: Brand Identity, Logo Redesign, Visual Language, Campaign Rollout, Print & Digital Assets, Event Branding
Role: Lead Designer & Brand Consultant
Duration: 3 years (Contracted)
Deliverables: Brand Identity, Logo Redesign, Visual Language, Campaign Rollout, Print & Digital Assets, Event Branding
Challenge
Dunboyne College was lacking a consistent brand identity and had difficulties with a logo that was visually complex and difficult to apply across formats from digital to embroidery. The college needed a full refresh that would reflect its forward-looking ethos and appeal to a wide range of prospective students, while also being robust enough to support evolving campaigns over several years.
Dunboyne College was lacking a consistent brand identity and had difficulties with a logo that was visually complex and difficult to apply across formats from digital to embroidery. The college needed a full refresh that would reflect its forward-looking ethos and appeal to a wide range of prospective students, while also being robust enough to support evolving campaigns over several years.
Solution
I led a carefully curated brand refresh, starting with a simplified and versatile logo redesign that retained a sense of place while becoming fit for purpose. To tackle legibility, the typeface was replaced with something user-friendly and accessible and sizing increased. I developed a flexible visual language inspired by their aspirational slogan, "Begin Here. Go Anywhere" and their original camera lens based logo mark. This included bold, confident typography, a refreshed colour palette, and an adaptable graphic system that worked across everything from digital posts to large-format signage.
I led a carefully curated brand refresh, starting with a simplified and versatile logo redesign that retained a sense of place while becoming fit for purpose. To tackle legibility, the typeface was replaced with something user-friendly and accessible and sizing increased. I developed a flexible visual language inspired by their aspirational slogan, "Begin Here. Go Anywhere" and their original camera lens based logo mark. This included bold, confident typography, a refreshed colour palette, and an adaptable graphic system that worked across everything from digital posts to large-format signage.
Large format curved stand built to last
Impact
Over three years, I managed and executed hundreds of creative outputs, print and digital, including:
Over three years, I managed and executed hundreds of creative outputs, print and digital, including:
Annual prospectuses and course guides
Social media campaigns
Graduation and Christmas event branding
Sub-brand development for different departments and initiatives
I acted as a de facto brand consultant, helping internal stakeholders understand how to apply and protect their refreshed identity. Feedback from the leadership team highlighted the transformation, noting that their new brand presence was regularly complimented and envied by peers across the education sector.
Footnote:
This remains one of my proudest projects. Beyond the visuals, it was about shifting mindsets helping staff and leadership see the value of consistent, purposeful branding, plus developing an excellent collaborative relationship with my point of contatc. By the end of the contract, I was able to hand over a clear, usable system to future designers, ensuring the work could live on and grow.
Thank You Card Concept
Induction Lanyard & Map
Campaign Banner
Curved Stand
