Prospectus Layout and sample campaign banner
Equality for Children – Volunteer Designer
Role: Pro-bono design support for LGBTQ+ family rights advocacy (Aug 2021 – Aug 2023)
Equality for Children is a grassroots organisation campaigning for equal rights for children in LGBTQ+ families in Ireland. I joined the team as a volunteer designer, supporting their efforts across digital and print communications.
Working with their existing brand, a bright, expressive and full of heart rainbow of hues, I expanded their visual identity into a more comprehensive and cohesive suite of assets. I set up and organised their Canva workspace, enabling volunteers and campaigners to easily create branded content moving forward.
Key contributions included:
Designing educational social media series such as the ABC of LGBTQ+, celebratory birthday posts for community engagement, and placards for public protests.
Creating templates and visual assets for use in email campaigns and fundraising efforts.
Attending monthly team meetings to align design with campaign strategy and community needs, helping out with communications where needed.
This was a cause I was proud to support, introduced through my previous volunteer work with FUSION Ireland, the LGBTQ+ network of networks in the financial services sector. I was honoured to contribute my skills to an organisation doing vital work for families like mine and support them in their continued efforts.
Impact
Over three years, I managed and executed hundreds of creative outputs, print and digital, including:
Over three years, I managed and executed hundreds of creative outputs, print and digital, including:
Annual prospectuses and course guides
Social media campaigns
Graduation and Christmas event branding
Sub-brand development for different departments and initiatives
I acted as a de facto brand consultant, helping internal stakeholders understand how to apply and protect their refreshed identity. Feedback from the leadership team highlighted the transformation, noting that their new brand presence was regularly complimented and envied by peers across the education sector.
Footnote:
I am proud to display this work and own it and own my values even in challenging times, and believe in purpose led design and the power it has.
