When you have a logo but it doesn't tell the whole story...
Brand Expansion & Website Mock-up for Investor Pitch
Coinely’s founders had a name, an idea, and a logo they'd sourced from Fiverr in a rush when opportunity came knocking but afterwards needed a lot more to bring their vision to life. They were preparing to pitch to investors and required something that looked professional, credible, and cohesive to back up their pitch. That's where I came in.
Working within a tight budget, I took their existing logo and developed a fuller brand identity around it. This included extending the colour palette, developing a visual style with illustrations and icons, and creating a polished landing page mock-up to help communicate their concept clearly and effectively.
My role was not just design execution; it was about helping them find clarity. I conducted light competitor research, suggested asset licensing options (in case the brand moved to a live product), and presented two distinct design directions: one bold and technical, the other soft and trend-driven. This allowed the client to visualise different futures for their brand and confidently decide what aligned best with their message.
The final output was a high-fidelity homepage mock-up, a mini brand system, and supporting visual assets. It gave Coinely the tools they needed to present their idea with confidence — all developed from a single Fiverr logo, proving that strong design thinking can stretch any starting point.
