AGO Running Club t-shirt design
Graphic design project done for a casual running club set up in a Dublin government department. The club was casual and open to all levels of runners, the team were enthusiastic to have a t-shirt to bring them all together and represent their club at competitive events and to be seen on a Instagram account they run.
During the brief, the club supplied some examples of running shirts they liked, and I spoke to them about what they wanted to communicate, and how best to capture the spirit of the club. This discovery chat lead to the phrase "It's great to get out" that one of the members often says, which added a personal touch.
I brainstormed copy and content and the team finally decided on an outline map of their most common running route as a feature graphic on the back.
For cost effectiveness as it as a small run, we did no design for the sleeve area, and kept to 2-colours only.
I also previously designed the harp logo on the front for version of the shirt in 2016.
Initial mock-ups with tshirt colour options
